"With Kustom we want to offer an accessory that lives and transforms together with you, to make you always feel at your best at any given occasion."
Three young Italians passionate about design and watches: Alessandro Pedersoli (Ceo & Chief Designer), Matteo Capetti (Business Strategist and Sales Director), Pietro Punzo (Product Designer & E-Commerce Manager). The three are linked by a strong friendship that was born in Dubai, where for about three years they worked side by side in another experience reaching important goals both professionally and personally.
The desire to come back to Italy, the share of values and seek for the freedom of working only with people who believe in the same principles, have always pushed the three towards a common dream: one day, starting together their own watch brand.
The challenge is not only to redefine the idea of the watch itself, but the ambitious one of bringing together three very different personalities in a single brand. Alessandro, lover of minimal design, Matteo with a more classic and vintage taste and Pietro, passionate about car design and with a sporty attitude. Kustom was born, the first and only watch in the world that can be fully customized thanks to its patented design and the unmistakable Italian style. Kustom is the first watch that changes according to your taste, outfit or daily mood. Our mantra is "Kustom: One Watch, Infinite Experiences."